The 2025 NHL trade deadline delivered a whirlwind of emotions across fan bases, with blockbuster deals and unexpected moves reshaping team rosters and igniting passionate debates. So, how did team fan bases react to the trades? We took a deep dive into the data. The data reveals a spectrum of responses, from outrage to optimism, with Boston Bruins captain Brad Marchand emerging as the focal point of polarized discourse.
Below, we break down the most consequential reactions and the context driving them.
A Split Verdict on Deadline Moves
We found that fan sentiment leaned slightly positive, with 56.4% of reactions expressing approval of trades. However, the reactions cannot be viewed the same across the board. The distribution varied significantly depending on the player, team legacy, and perceived strategic value.
For instance, Brad Marchand’s move to the Florida Panthers is generating the highest proportion of adverse reactions (58.8%). On the other hand, Seth Jones’ move to the Panthers garnered overwhelming support (67.3% positive). The table below summarizes the sentiment breakdown:
| Player | Negative Comments | Positive Comments | Total Comments | Negative % | Positive % |
|---|---|---|---|---|---|
| Brad Marchand | 154 | 108 | 262 | 58.8 | 41.2 |
| Brandon Carlo | 317 | 352 | 669 | 47.4 | 52.6 |
| Dylan Cozens | 312 | 503 | 815 | 38.3 | 61.7 |
| Jake Walman | 305 | 363 | 668 | 45.7 | 54.3 |
| Mikko Rantanen | 388 | 510 | 898 | 43.2 | 56.8 |
| Seth Jones | 97 | 200 | 297 | 32.7 | 67.3 |
| Grand Total | 1,573 | 2,036 | 3,609 | 43.6 | 56.4 |
Brad Marchand – The Lightning Rod of Discontent
Marchand’s trade to the Florida Panthers sparked negative reactions, with 58.8% of comments in the Panthers subreddit falling in this category.
The Bruins’ front office compounded frustrations by entertaining offers despite ongoing extension talks, leading to accusations of indecision. A viral Reddit thread demanded GM Don Sweeney’s dismissal if Marchand were traded, reflecting the volatile intersection of fandom and front-office strategy.
Critics highlighted his age (37) and recent performance dip, with one fan arguing, “He’s not the same player, and holding onto nostalgia won’t rebuild the roster.” However, supporters countered that his leadership and playoff experience justify retaining him, even at a premium.
Brandon Carlo Has A Divided Reaction to a Defensive Mainstay
Brandon Carlo’s trade to the Toronto Maple Leafs elicited mixed reactions, with 52.6% of fans expressing approval and 47.4% voicing skepticism. As a steady, stay-at-home defenseman, Carlo’s departure from the Boston Bruins after nine seasons marked the end of an era for a player who had become a fixture on their blue line.
Supporters of the trade highlighted his reliability and the value he brings to Toronto’s defensive corps, with one Reddit user stating, “Carlo is younger and has term left—exactly what the Leafs need to shore up their back end.” However, detractors questioned his offensive limitations and injury history, with some Bruins fans labeling him as “replaceable” in light of Boston’s rebuilding priorities.
Carlo himself admitted that the move was a “shocker.” Still, he has since embraced the opportunity to contribute to a playoff contender, saying, “What an opportunity for me to go in there and try and help this group win.”
This duality of opinion underscores how Carlo’s value depends on perspective—while his defensive stability is prized in Toronto, Boston fans appear ready to move forward without him.
Seth Jones Will Have A Warm Welcome in Florida
The Panthers’ acquisition of Seth Jones earned a 67.3% approval rate. Fans praised the move as a “masterstroke” for bolstering Florida’s defense ahead of their playoff push.
Jones’s physicality and penalty-killing prowess were frequently cited, with one comment noting, “He’s the missing piece for a deep playoff run.” The Panthers’ aggressive deadline strategy—which also included adding Nico Sturm—positioned them as buyers, aligning with fan expectations for a championship-caliber roster.
Mikko Rantanen Awoke Mixed Emotions in Dallas
Mikko Rantanen’s trade to the Dallas Stars split opinions. While 56.8% of reactions were positive, skepticism lingered about the Stars’ decision to part with Logan Stankoven and multiple draft picks.
Supporters emphasized Rantanen’s elite scoring ability, with one fan stating, “He’s a game-changer; worth every asset we gave up”. Detractors, however, questioned the long-term cost, arguing the deal risked the team’s future for short-term gains.
Dylan Cozens and Jake Walman Get Approval
Dylan Cozens’ trade to the Ottawa Senators elicited the second-highest positive sentiment (61.7%), with fans applauding his two-way versatility and fit within his new team’s system. Jake Walman’s move to the Edmonton Oilers saw milder approval (54.3%), as commentators debated his consistency despite acknowledging his defensive upside.
Emotion, Strategy, and the Human Element
The 2025 deadline underscored how trades transcend mere roster adjustments—they test fan loyalties and redefine team identities.
As teams move toward the NHL playoffs, these reactions remind us that hockey’s heartbeat lies beyond the front offices. It is also the stands—and on Reddit threads—where passion and analysis collide.
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Methodology
To better understand the shifting sands of fandom, we employed a sentiment analysis of comments crammed with player names across the following NHL subreddits:
- Maple Leafs
- Florida Panthers
- Ottawa Senators
- Edmonton Oilers
- Dallas Stars
This data collection covered 3609 comments since the trade deadline—we only analyzed comments containing the name of the relevant player, in the according team subreddit.