The Philadelphia Eagles weren’t the only winners after the dust settled on Super Bowl Sunday, as online sportsbooks are reporting record betting handles and favourable results that made for a profitable evening.
Philadelphia cruised to a wire-to-wire 40-22 victory in Super Bowl LIX, denying the Kansas City Chiefs’ attempt at a historic three-peat. And although the Eagles moneyline (at around even money odds at closing) was the most popular bet at most regulated online sportsbooks, Philadelphia claiming the Lombardi Trophy was a great result for the sportsbooks in the futures market, making the result an overall win for the bookies.
Eagles to repeat as Super Bowl champions in 2025-26
“Overall, Super Bowl LIX was a decent result for the sportsbook, as more customers backed the Chiefs in this game and in the futures pool than the Eagles,” Joey Feazel, head of football at Caesars Sportsbook told CSB in an email. “There were a variety of touchdown scorers, which would usually be favourable to the customers, but unfortunately Saquon Barkley was the most popular SGP leg and he did not see the end zone.”
From a player props perspective, subpar performances from Barkley (57 yards on 25 carries, no touchdowns) and Chiefs tight end Travis Kelce (four catches for 39 yards, no touchdowns) heavily contributed to a solid night for the sportsbooks. Barkley was wildly popular across the board to score a touchdown and to exceed his rushing yards totals, while those who backed Kelce in the anytime TD and receiving yards markets were also disappointed.
“Super Bowl LIX was the single biggest betting event in the history of BetMGM—it took the most bets, and was one of the best single-game results in company history,” said Christian Cipollini, senior trading manager at BetMGM in an email. “Super Bowl bettors cashed in on Eagles moneyline and Jalen Hurts Super Bowl MVP, but both defences slowing down Saquon Barkley and Travis Kelce netted a great result for us.”
BetMGM reported Monday that Hurts had the second-most tickets and the most handle at the sportsbook to win MVP. He also had the most handle for the first touchdown scorer market, which hurt the books. Roughly 60% of tickets and 56% of handle were on the Eagles moneyline, and 54% of tickets and 64% of handle were on the Eagles +1 spread. Leading up to Super Bowl LIX, Dallas Goedert over 49.5 receiving yards was one of the most bet player props, but the under cashed on those tickets as the Eagles tight end was held to just 27 yards on two catches.
As for novelty props, the books largely celebrated the length of the National Anthem coming in under 120.5 seconds. BetMGM says roughly 68% of bets were on the over, although there was significant sharp action on the under.
FanDuel also revealed in an email release to Canada Sports Betting on Monday that over 16.6 million Super Bowl bets were placed across nearly three million active users, a 19% increase from last year. The sportsbook says customer activity peaked at nearly 70 thousand bets per minute.
Super Bowl LX futures odds
And with the end of one NFL season comes the dawn of another, as online sportsbooks wasted no time posting their futures markets for next season.
Caesars opened with the Eagles as +625 favourites to repeat, with the Chiefs (+650), Baltimore Ravens (+650), and Buffalo Bills (+650) nipping at their heels.
